Drive

Following its rebrand from Heycar, Drive introduced a bold, punchy identity designed to stand out in the automotive marketplace. Backed by Volkswagen Financial Services, the platform brings together used vehicles, lease offers and expert guidance to help customers find their next car. Working with the new identity developed by the agency, my role was to bring the brand to life across a range of digital and physical applications, from website UI to office graphics and merchandise. The brief was simple: make it unmistakably Drive, ensuring the new identity translated consistently and confidently.